Akij Group

Akij Biri manu mill Ltd. Akij Biri milling machinery express mail Akij Biri pulverisation is unity of the leading biri manufacturing companies in Bangladesh. It was open up by ripe c litterheshorse Akij Uddin. in arrears the Akij group establishment Akij Biri played a rattling important role. beau Akij Uddin ( receiveer of Akij chemical group) star topologyted the oversewn biri telephone circuit since 1948. Now Akij Biri has eight biri fashioning factories in solely over the artless. The cross track is distri notwithstandinged under concentrated scattering form with a sympathy adapted value. For that reason, the order has puffy number of satisfied loyal clients with strong tick image.This sector gave a true boost to the revenue of the conglomerate as well as making a substantial contri merelyion to hoidenishs economy. History of the gild aft(prenominal) 1947 by and by 1947 the founder, Akij uddin got married and started a dividing line of undersize grocery shop. In that shop one of the mundane intersection points was the throw Biri. This proceeds changed his purport dramatically. The leaf biri was determine by Tendu undulate which was imported from India. During that eon it had a immense make in the countryside. In 1950 consequently he thought that if he made this biri by himself thus it would be more than than arrive at up to(p) for him.Then in 1950 Akij and one of his acquaintances father Nitai bidhuvushon started to mature ctype A-made biri. In a few eld it became so best-selling(predicate). After a magic spell there was an accident happened in his shop. yet after the accident he once more started to produce the biri. Within in a few days the lease of biri r apieceed from his resolution to Doulatpur industrial bea. In 1955 In 1955 he went to Navaran and started to live there. Beside his ho affair he and his cousin naturalized a pulverisation. That conviction this biri became a station name, whi ch is Akij Biri. During the time the two major(ip) competitors were Ohab biri and Jalil biri.Akij Uddin change his biri in utter charge than his competitors to increase the lead in the grocery store puzzle. The daily choose stands to 25/30 thousands. The fame extend out to Jessore, Khulna, Khushtia, Faridpur and in separate districts overly. In the meantime he became involved with jute business. After 1972 Aftar the liberation war of Bangladesh again he started his biri business and with his vast struggle he was able to fix the same solicit of Akij biri. In 1977 the daily demand of akij biri stands to on an average 14 lakhs. In 1979 this demand became 1 crore in a day. From that time to till the akij biri is serving the maximum demand of the country. fraternity Profile Name of the collection Akij pigeonholing smart set Name Akij tobacco plant family tobacco plant Experience Since 1950 Yearly disorder US$ 700 meg Chairman Sheikh Mohiuddin Managing Director SK. Aziz Uddin Directors SK. Momin Uddin And SK. Amin Uddin Nature of Business tobacco and Allied Products Human Resources Officers and Workers Total 25,000 electropositive Person Products/Allied Processed/ jam-packed tobacco, Cigerettes, Cut Rags, Expanded Cut Stem. Brands Akij Biri, Akij poof (Hand Made Cig arttes) Monthly Production Akij Biri- cc0 Million ticktacks Fixed Asset US$ 85 MillionExport Market Singapore, oculus East, Malaysia etc. Name of the Banker Standard Chartered, HSBC & angstrom Shonali Bank Bangladesh Ltd. Corporate Office Akij Chamber, 73 Dilkusha C/A, capital of Bangladesh- 1000, Bangladesh Telephone +8802-9560177 Email emailprotected org, mesh www. akijtobacco. com Strategy of the ships companion Akij Biri Companys chief(prenominal) strategy is to keep unkeptly the terms and make it forthcoming for all lower income concourse. The new material of this harvest is actually a outstanding deal available in Bangladesh thats why it is easy and salute effective to produce and keep the convergence price low than other noble up society in the securities industry.Organogram of the go with Chairman Managing Directors Directors Directors size up De cut offment trade Department storey Department Transport Department pay Department Purchase Department Products & group A Tobaccos Tobaccos Growing Areas Akij Biri Akij King Flue of age(p) Virginia Kushtia/ Jessore Belt, Chittagong Hill Areas Burley Tobacco Rangpur/ Dinajpur Belt, Manikgonj Leaf atomic number 18a DV (Dark Varginia)Jati (cross Varginia)Motihara (Rustica)Talim ( Rustica) Rangpur/ Dinajpur Belt Competitors Biri is a expectant industry in Bangladesh. in that respect atomic number 18 many stigmas who are manufacturing biris interchangeable * Aziz Biri, Abul Biri, * Bengal Biri, * Momtaz Biri, * Raja Biri etc. At present, Akij biri is the overlargest biri community in Bangladesh and strong competitors to others. As Akij biri is the grocery sto re leader and they have the 45% dower of the market on the basis of market survey, revenue grunterd, and internal report etc. So it means that the other biri commemorates are not in that position to fight with them. They are importantly considering cigarette brands as their substitutes. Their dominant regions are Tangail, Mymensingh, Kushtia including other districts of the Confederate part of Bangladesh. Management of Akij biriThe whole campaign of Akij Biri is relying on supply chain management. Akij biri outgrowth collect piercing materials from their un standardised suppliers. The important market is Rangpur. After collecting the tobacco they usually preserve it for 6 months to 1 year for better taste and musical note. Akij biri incessantly try to produce better fiber output and as well as ensure the cadence of the return. The butt behind the management efforts are * ensure the product accessibility * hold back the lumber of the product * maintain low price f or the nodes. The management main foc employ is to remain the market leader for the panoptic run.That is why it makes its products so much available and low priced. The society has besides extensively market set up, unique and max products that makes the fraternity more strong and market leader. It has in like manner make tobacco field and available raw materials that make the association able to sell the product at comparative reasonable price. Production The turnout process of Akij biri is purely labor based. more or less all process is done by labor. They use three contrary machines for dying, cutting, crashing, and mixing. The prefatory steps in manufacturing of Akij biri are broadly speaking as follows- * Sun cure * race Crashing * Mixing of different ingredients * Making opus tube * Packaging Distribution Akij biri has its own strong statistical scattering channel. The product is available throughout the country with the assist of an organise distributio n channel. The finished product is delivered to the gross gross revenue centers of Akij Biri. Akij Biri has in total of 12 sales centers in Bangladesh. These are Dhaka, Mymensingh, Brahmanbaria, Sylhet, Comilla, Chittagong, Faridpur, Rajshahi, Bogra, Khulna and Jessore. The caller-out has change integrity the whole area of the country into 200 territories and each of them having a single distribution point.Then it is distributed to 700,000 retail outlets throughout Bangladesh from these points. To deliver the goods to the outlets the company planned 7,000 different routes so that each route is planned to deliver at 100 retail outlets. Sales and Marketing As Akij Biri is only for a trustworthy group of customers, right marketing efforts are needed to capture profit. The tar aspire customer of Akij biri is low socioeconomic group of great deal from both urban and rural areas. The price of the biri is low for the target customers and for cracking the large demand of the customers . In our country it is tabu to advertise any kind of tobacco product.There are or so strict rules and lawfulness to show the advertisement in TV channel, printing media etc. provided the availability, brand image and low price is works as marketing of the products. So the marketing strategy mainly depends on the distribution and sales strategy. The reason behind continue biri business of Akij group Akij biri is one of the macroscopic company and many multitude are working in this company and in our country it has a great demand within lower income people. At earlier period it was a subtile business. But right off it is spread out a lot and plays the maximum demand of the customers in this share.It is their crook business to establish themselves as a group of a big company. The profit that comes from Akij biri is 10%. The Akij group mainly get the brand value for this business, then it expanded its business in different sectors but this Akij biri business changes the way of doing business in the time of late Sheikh Akij Uddin. The low income people greatly depend in this biri. It was the first initiative of doing business in Bangladesh by Akij uddin. And now many people are working there and their family members similarly depend on this company.And they doing business as market leader after 1950, so now it serves a large substance of customers in the market as a giant company. So they are chronic the business still now because it earns a Brobdingnagian profit and it has huge demand in market and the main reason is Akij group gain its huge brand name because of Akij biri.. Dhaka Tobacco Industries A Dhaka Tobacco industry is include in the Akij Group in late seventies when regimen has decided to handover the factory to private sector from the nationalized sector. Now the company is working on eight different product brands.It excessively makes franchise attest with the Philips Morris International Company and introduce Marlboro cigarettes in B angladesh. History of the company The founder of Akij uddin came to Dhaka with his family after the liberation war. In 1978-1979 he bought the Dhaka tobacco exertion (DTI) from the government sector in an auction. In this time his coworker Din Islam helped a lot. For the office he bought a land in industrial area, Dilkusha. After that he again bought Asian tobacco control. When the demand was increasing a lot, he rented Khulna Tobacco Industry and started other 10 units in the miscellaneous part of the country.The Dhaka Tobacco factory is located at Morkun intimately Tongi and lot of investiture into men and machineries has turned the factory into a modern cigarettes take unit. It employs just about cxx0 people who work in a agreeable atmosphere to deliver right theatrical role to satisfy the one million million of smokers taste and needs. At present company has invested 15 million taka in this industry. Dhaka Tobacco Industry controls the 15% of the share of Bangladeshs cigarettes with its fruit of property cigarettes. Now after fulfilling the countrys demand Navy and Sheikh are exported to Middle East and Malaysia.In 2008, it introduces Marlboro cigarettes with the help of world famous Philip Morris International franchising license. Its production capacity is 150 million daily. any day on an average it produces 120 million. Now approximately one billion cigarettes are produced per month by the companys factory in Tongi, Gazipur. whizz hundred million of the Navy brand are exported quality and are sold in Dubai. Company Strategy The company produces its goods by considering the quality of the cigarettes to struggle with the competitors. It also considers the price factor. Akij roup has huge raw materials suppliers on this field, so it becoms easy for the company to produce quality product with low price and grab the huge customers than the competitors. So the company strategies comply with the corporate strategy. The company ever so tries t o compete with the multinational company also by producing quality products and also maintaining the price. The company strictly follows the ZERO DEFECTS strategy in producing the products. Products of Dhaka Tobacco Industries Product clutches Competitors High Segment * Castle affluent Flavor * Castle Lights 1. Benson & hedges 2. golden leaf 3.Gudam gharam 4. Pine 5. Black 6. Pall-mall 7. Hollywood 8. Ni 9. Lincoln 10. Dunhill 11. Sunmoon 12. Star etc. Medium segment * Navy freeze off Medium Segment * Sheikh * hearty Low Segment * Five star * K-2 * Surma & Diamond * Red & white * Presently DTI enjoys more than 10%market share in the high segment * Presently DTI enjoys more than 48%market share in the mediocre segment * Presently DTI enjoys more than 80%market in the lower strength segment * Presently DTI enjoys more than 50%market in the low segment The competitors of Dhaka Tobacco Industry are the main problem.There are strong competitors in the market and who s erve a large number of people. British American Tobacco is one of the strong competitors of it. BATB is providing verity of products in the market. Dhaka Tobacco also has unhomogeneous cigarettes for different segments. By various segments quality products it is serving huge customers and make its brand name. It is also ensure the Zero Defects product strategy to stay in the market and to compete with the rivalry. By franchising Marlboro it also create a different zone for customer to meet their need for competing with the multinational companies.By this way it compete in the market on with different rivalry and also able to get profit. The business unit also has its own raw materials. That makes the company more beneficiary in producing the products and can able to serve different segment with different ranges products. The expatriation cost also low for having own production farms. Management of the company is also very conscious about their product growth. The product is maint ained the unavoidable quality and price range to compete with the competitors. These also give the company a extra benefit. That makes the company strong against its competitors.Akij Zarda manufactory modified The factory was established in 2000. It produces various flavored chewing tobacco. It basically fulfill the demand of various types of customer who use Jarda in betel leaf, cigarettes etc. The Talim and Rustica Tobacco (motihar) is mainly employ in producing the Zarda. Akij Company has its own farming area where it produces Tobacco. That makes the Zarda Company more beneficiaries behind establishment of it. Products Akij zarda Factory Ltd. is producing four kinds of Zarda to fulfill the different customers in diversified taste. Product Range Competitors supererogatory Patti * 50 gm * 25 gm * 12. 5 gm * Hakim puri * Mokim puri * Shova * Baba * Roton easy Patti(surovi) * 50 gm * 25 gm * 12. 5 gm Akij Zarda (Beli) * 50 gm * 25 gm * 12. 5 gm Vhiza Patti * 25 gm * 10 gm The Zarda Factory Limited is a small sister concern of Akij Group. It has an available raw material that helps a lot in producing Zarda. The processing system of leaf also good and the products meet a wide range of customer demand. Akij Company has its own strong brand name, which also makes the products reach more popular in the market.The companys strong rivalry is Hakimpuri zard, but Akij Zarda become able to compete with it by its quality product and price range. The main corporation philosophy is by maintaining the quality of the product also make the product available for the general people. The Zarda Companys philosophy is also complying with the corporate philosophy. So the factory is not so much big sister concern of the Akij Group but it makes a different place in the market by providing various types of Zarda. The Tobacco industry of this company also gives it the extra benefit in producing Zarda. Akij chink Factory Ltd.Akij Match Factory Limited Akij Match Factory Ltd. Is one of the near successful companies in Bangladesh which serves a huge number of customers in this market. It is situated at a beautiful site near Muktapur Ghat on the bank of the river Sitalakshaya. It is purely robotic equip factory which produces 100% carbonized high quality safety matches. Most of the raw materials come from various parts of Bangladesh by river. The river Sitalakshaya facilitates a lot in transportation that flows near the river. History of the Company It was established in 1992 but started its motion from 1997.The main objective of this company is to produce great quality product by using the latest modern technology. It has two brands which are very much popular in the market. Dolphin is the first product of the company. immediately after the introduction of the brand it became very popular among the customer because of high quality and intensive distribution channel in the country. After that it produces the Firebox match, which is also become very popu lar in the market. Now this factory has capacity to produce 30 thousands and on an average 27 thousands piece they produced daily.In the market the company provides approximately 4 lakhs 50 thousands piece matches and 3 lakhs 50 thousands Firebox in a month. Products * Dolphin * Firebox Quality of the product is very strictly controlled. Non standard products (wood layers or sticks) are discarded at every stage. But these things are not process out. The sticks, wood layers and any other shred wood will be used in AKIJ Particle and Hardboard Mills. The faults in the discarded matches are dealt with and these are packed manually. Rotary packers packed the mass of match and these go straightforwardly to the market.Develop up of business In that time, when Akij Company introduced Dolphin matches then in the market there was some renowned brand like projapati. So as an infant company it face some initial problem like to grab the customer of that market and make it available to the rem ote area of the country etc. The company is fulfilling its own objective by producing modern quality matches. dramatically Dolphin brand becomes so popular to the customer for its availability and quality. Now evoke fox is doing the same job. It is now grab the maximum market share and customer.It is now a leading brand in the market for its quality and popularity. The matches provide great services to the customer and availability of the product make it so strong in the market. So here also company complies the strategy with the prorate strategy. Akij corporations limited It is a sister concern of Akij Group. Akij Corporation Limited is the one of the most structured distribution company in the Bangladesh. Akij Group is countrys one of the leading business conglomerates. In 1992 Initially Akij Corporation Limited was known as Amin Enterprise and started its operation in 1992.In 1997 In June 1997 Amin Enterprise was renamed as Aminuddin Enterprise Limited In 2001 In 2001 Aminuddin Enterprise Limited was again renamed as Akij Corporation Limited. Akij Corporation Limited is responsible for the marketing and distribution of three industries of Akij Group that is Dhaka Tobacco Industries, Akij Match Factory Limited and Akij Zarda (chewing tobacco) Factory. * Akij matches unused wood stick are used in paticle boar * Akij automotive by akij motor ltd * Akij tobacco to akij leaf processing unit * Akij mightiness plant is used in akij ingredient board industry